SEO Search Engine Optimization

A picture paints a thousand words as they say in the world of art, so below you will find an SEO search engine optimization strategy graphically represented. This I believe captures the nub of what is required in order to lift a web site up to the coveted position of page one or two on the search engines results listing.

Keyword Selection

Getting on page one or two of Google or any of the other search engines is not an overnight process and normally takes consistent and concentrated effort; particularly when you are targeting highly competitive keywords and or keyword phrases. There are techniques for selecting long tail keyword phrases that are less competitive. These give you a better chance of gaining a good position on the search engines results page (SERP); but you do have to take care that those phrases are actually entered into search engine enquiry forms in sufficient quantities to be worth the effort of pursuing.

Often you will find that getting a good result for a local business is achievable more quickly because there is less competition. So for example if you have a financial advice business based in Languedoc Rousillon, then using the location as part of a long tail keyword can work very well, especially if you are using the other techniques illustrated. SEO strategies are detailed in some depth on my blog under the label SEO search engine optimization. which is well worth a visit if you are interested in how this is done, particularly how and where to place keywords in your content and titles .

Link Building Strategies

The link building techniques that anyone can apply are highlighted in red along with the utilisation of squeeze lists. It is my belief that the most effective of these methods currently, is the use of article submissions. This works by writing a short article and submitting it to an article directory for publication. The article has to be relevant to the web site or blog you are promoting and will need to be well written in order to be accepted by the directory. Included in the article is a resource section that is used to provide a link back to your web site as a further source of information on the subject.

On publication you immediately gain a back link, and there is no problem submitting the article to multiple directories. You can be very selective about which ones you submit to, and in some cases you can find specific niche directories. The other aspect of this is that if people like your article they can potentially post it on their web site or blog, as long as they give you the credit. If this happens, the consequence is that you get you more back links to your web site A really well written article with unique information can easily go viral and potentially provide a huge promotional boost to your web site through the provision of a high number of back links.

Performance Monitoring

This is an aspect of SEO you need to consider at an early stage because it requires code to be added to the web pages you want to track. The benefits of measuring web site performance is relatively obvious:

• to find out how many visitors your site is getting
• where those visitors reside geographically
• what the most popular pages are
• who is referring visitors to your site
• the keywords that brought your visitors

There are more reasons but these bullets cover the primary ones. There are a number of software resources that will measure these parameters for you, but the one I recommend is 'Google Analytics' a free tool that you can use that provides all the functions listed plus many more. You are required to register with Google and place their code on your pages, but this is pretty standard of any performance measuring software. You can visit Web site Performance Monitoring for a more detailed account of the subject.

SEO search engine optimization can be quite a time consuming exercise with results from the effort relatively slow in materialising, but we are more than happy to advise on techniques and point you in the right direction. We also offer a basic starter package to get you up and running which you can find on the prices page. It should be noted that all meta tag details and keyword inclusion are provided as part of the standard design package. We can also provide a keyword analysis service to identify suitable keywords to target for your design that would subsequently be included in the content of the web site following agreement and approval.

Web site Promotion and Branding

Tap into the latest Web 2.0 business promotion techniques by giving away a high value free gift to your customers that has been branded to promote your business and web site You just offer the free gift to your customers and encourage them to share it with whoever they like, friends family, colleagues or even their customers.

The more Smart Media modules you can give away the more you will promote your business, it really is as simple as that. Your customers will have access to free online training modules, free software that they can download, in the knowledge that it is perfectly safe to use, and an interactive TV module that provides video feedback on the most frequently asked questions on a range of subjects, including the latest technology products.

Web 2.0 technology includes and embraces social media sites such as facebook, Twitter and many more. This is a 21st century branding technique which you can find out all about by visiting the Smart Media business page and clicking on the 'Business Builder' module where all will be explained.

Also remember that included in this package is 24 hours a day 365 days a year PC support and comprehensive training modules that cover a huge range of PC and technology related topics. There is training on how to use common Windows software programs and even how to use the most popular social media sites to promote your business. For example, setting up a page or group on facebook and how to add a like button to your website just like the one below.

If you want to purchase the Smart Media Bar you can go to the sign up options using this link or you can contact me directly to discuss your options. You can either email me at Moulin Website Design or just visit the contact us page to complete the form and send a message or get a phone number.